129773184480937500_217Hexun homepage established mobile phone version of the stock/fund micro-blogging news blog hot recommend watches jewelry luxury clothing luxury yacht club wine cigars dialog celebrity topic galleriesBeauty eat better walking home the world star hexun.com luxury hexun rubric-Ling Tai > body font size print RSS source March 26, 2012: hexun luxury Dr Ting Zhou, hexunLuxury guest research and consulting, asset quality, Dean of CCTV, a contributing commentator 's, author of this article content as hexun.com, Associate Professor of international business and Economics column was invited by the sole authorized hexun.com publications. Hexun.com invites artists to open column, providing readers with anecdotes, Bo.
Stay tuned readers focus on updates. Recent swirl of "three for public consumption" againMao to the forefront, while the vocal opposition, while the demand, public opinion to maotai, harsh and without leaving room for make a punitive expedition against. However, did Mao really guilty? The answer is ' no '.
����Mao should not pay for political, social contradictions of the object more than one Groove. Maotai is the luxury brand of luxury brands in China is maotai will never dare to mentionAnd restricted areas, always claim that Mao is committed to make ordinary people affordable, realistic market conditions make no doubt of maotai fan in the face.
����In fact, Mao has become China's luxury brand, which already meet the luxury brand's characteristics and industry standards. Luxury brand is not a dirty word, rather it represents a chain of high-end market, a collection of superior qualityMaking and fashion design, top technology, wind vane was the highest development of modern industry, to be a luxury brand, beyond demanding high standards of the common market, if it is at the top, it's a glorious thing, but Mao-to avoid by staying away, refuses to "luxury brand" there is no correlation. Chasing behind it, they inevitably associated with the introduction of.This is because in China, luxury is not only an economic problem, it spawned discussion on social issues and moral issues had never aborted. Traditional culture and perception of wealth, made public on "luxury" and "luxury goods" there is a lot of misunderstanding and prejudice, maotai is politicized, consumer channel focused on the public service, which to a certain extent, andPlay to which people blame, if you then admit that he is a luxury brand, this is undoubtedly the flames. But recognized or not recognized, is a luxury brand, is not by Mao said, it is determined by the level of industrial development. Maotai has a long history of brewing history, unique culture, excellent technology, strong characteristics of high quality consistent with luxury brands such asElements, although there is a lack of to the world market, but in Chinese maotai is the luxury brand. A Chinese wine culture, cultural tradition, people love of wine from the ancient times to the present have never died out.
Although the consumption of beer and wine growing in recent years, but the liquor is still the main melody of the consumer market, liquor brand when pushing maotai. "WineHong Kong needs no Bush ", maotai 1915 Panama international wine tasting down to fame. At the date of the war, maotai is heal the soldiers survive the talisman. After the founding of the, moutai won the love of Chairman Mao, and become the first choice for a state dinner, played an unparalleled role in diplomacy, maotai also well-deserved became "country wine" "party wine" and "wine". Chin ChinLock Road constitutes the maotai became the story of cultural gene of luxury brands. Second, process referred to Mao-brewing process, can be traced back more than 2000 years of Emperor Wu, "Tang Meng Yin yelang frame sauce" legend. Maotai town's unique geographical position and climatic conditions, making it the best choice for wine. For thousands of years, Mao has been adhering to the unique brewingArt, wine mellow and clean, take the maltose.
����This is an integral factor of moutai as the luxury brand's second, process to a certain extent represent quality, maotai is the high quality of its thousand-year brewing technology of precipitation. Third, the price of luxury goods as a special luxury consumer goods, "fantasy for most minorities have" high price makes it onlyMay fall within the scope of niche consumer, this clearly is a minefield of maotai. But the most effective leverage of market economy is price, price level is a direct response to market supply and demand, short supply price increases, supply prices dropped.
����Maotai is clearly higher than the price of other similar brands
tera power leveling, market gave of Mao-the market position of the most straightforward. To sum up,Maotai is already China's luxury brand, is the potential to become an internationally renowned luxury brand unit. For a brand, with hopes and expectations we should allow it to thrive. But reality to the contrary, public opinion still taking Mao-axe, irrational public negative guidance, body out too many social contradictions of moutai. Market status of progress should not be dopedToo much social mood, was hosted by Mao-a business system as a whole as a result of criticism, it would be too heavy.
����As a product of the economic development, moutai culture represented by the symbols should be digging, we should use economic perspective of a reasonable interpretation of Mao-consumption, paving the way for its pace of internationalization.
����Moutai who drink? Moutai who drink? This isDetermined by market supply and demand. This is the charm of the market economy, high quality products should have a market value, moutai high prices cut off of most average consumers, this is given by the market, not some kind of emotional outbreaks can change. Price of moutai recently make a great noise, Mao-en masse by public opinion. In fact, this is under normal market adjustmentMay happen in maotai is completely bad.
����Health of the market order should be the voice of reason to identify the forces behind the market, rather than to blame a company. Of course, public opinion on Mao-a more stringent, public servants are most dissatisfied with the consumption of maotai groups, political power to make consumption of maotai is not more widely open, stopped purchasing powerCustomers can purchase genuine maotai. Social problems caused by unreasonable political system without a solution, if not maotai, there must be other brands also become "three for public consumption" of cannon fodder. Mao in this system, it's hard to forget the political power in the sales, nor the right to ordered to stop the spending of public money appropriation of maotai. Therefore, Mao as a company will adhere to the marketFor guidance, as long as there is demand, will not stop this social phenomenon. As long as it guarantees a brand of high-quality, consumer behavior, it is not a scope of jurisdiction of the enterprise. Rather than denounce maotai, rather than asking the Government, public finance consumption, making it transparent.
����If the Government can curb three public spending, Mao-will reasonable distribution of market direction. Most, There is hope that people take a more tolerant and more positive frame of mind to give us the most promising national brands, to one day go to the world, conveying the unique mind of the Chinese nation and the bearing.
So when the community focused on explosion, to the Mao-please do not cut, Mao-not guilty! About the author: Dr Ting Zhou, luxury expert, asset quality, Dean of CCTVSpecial commentator, University associate professor. Experts and scholars in the study of the earliest luxury goods, mainly responsible for promoting academic exchanges and cooperation in the field of management and international luxury goods in China, luxury items such as industry professional research and reporting, a leader in the research on Chinese luxury luxury. Important academic journals at home and abroad published dozens of luxury brand management, marketingMarketing and other aspects of academic papers, published the earliest luxury management materials--the luxury of customer relationship management, the luxury of international trade policy, and the luxury of case studies. Research results won the third prize in 2011 national research award for business development of Commerce works. Currently focused on China's luxury market analysis, consumer behavior, customerStudy of relationship management and brand development. 2011 China luxury market trends Forum sponsor and organizer, fortune, Chief researcher at the luxury of quality, Rupert hoogewerf, the rich to Shang Youpin (BOB) comments on the list of people, the sales and marketing, and the time, hexun luxury fashion NET, Sina, John Cassidy, CCTV financial channel todayDay to day, the worldwide financial connections, the economy and a half hours, and the Finance of afternoon tea, the consumer advocate, and the road-opponents, such as programs, and repeatedly accepted Oriental TV, Shanghai business
swtor credits, Phoenix, Beijing TV, Zhejiang, Tianjin TV, satellite TV, an exclusive interview with AFP, Xinhua News Agency CNC hundreds of media such as television. Without hexun.com permission, anyAgencies, the media
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